Retention & Growth
ClassPass
Reducing booking friction to help users discover and commit to fitness classes they love.
Hey there! I'm Yin, a UX researcher 👋
I lead research at ClassPass, helping users live their best fitness life. When I’m not learning what makes them tick, I’m bribing my dog with treats 🐕.
Selected Work
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Under Construction
0-to-1 Product
Playlist
A 0-to-1 research initiative to validate the consumer value proposition for a new vertical before committing to build.
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Under Construction
Strategic Research
Community & AI Strategy
A 3-phase lifecycle study to define, quantify, and validate community as a strategic lever for retention.